Don't Judge A Mattress By Its Cover...

Avoid These Two Common Mattress-Shopping Mistakes

Don't Judge A Mattress By Its Cover...
There are two comments customers frequently repeat in my store when picking out a mattress, and both comments have validity, but not maybe in the manner you’d expect.
The first comment is, “You can’t tell anything by trying out a mattress for 20 seconds.”
The second comment is, “This mattress feels good, so it’s perfect.”
Let’s take a look at each of these.

 “You can’t tell anything by trying out a mattress for 20 seconds.”

I’ll be the first to agree with this one. But I’ll also argue that you can tell more about a mattress by lying upon it than not trying it out at all. Regardless of the depth of description available about the product, nothing can replace you physically testing out a product. After all, it’s not as if you can lie down upon your computer screen and get a feel for a mattress, or tell how something will feel in a showroom by simply pressing your knee into the mattress (akin to kicking the tires of a car to test how good it is).

The job of a good comfort consultant (you’ll notice I didn’t say “salesperson”) in any mattress store is to be a little nosey and ask quite a few questions about your sleeping styles, personal preferences, pre-existing conditions, durability needs and any other considerations/curiosities that you may have, and then take that information and in effect “pre-qualify” and funnel down the options they have on the floor to a select few that should suit your specific demands. Then you get to do all of the hard work and test out these items, and based upon your feedback the comfort consultant can then refine their suggestions.

This should quickly become a comparison of only two items at a time (just like the eye doctor), where the loser is eliminated from consideration and the new champion is compared to the next item. Spend a few minutes (or more) on each item, and if the mattress uses memory foam, be sure to spend enough time on it that your body heat activates the viscous nature of the memory foam so that you have a better feel of the comfort of the mattress when it’s in use.

Taking the time to first speak with an educated comfort consultant and then testing out a narrowed-scope of items in a logical fashion will tell more than not testing out an item at all, and it will certainly tell you more than bouncing around on 30 different mattresses 20-seconds at a time.

“This mattress feels good, so it’s perfect.”
This is one of the biggest mistakes consumers make. Just because a mattress feels good in the showroom has no bearing upon how long it will maintain that feel. Quality and durability can’t be felt – only initial comfort. I can create a mattress very easily that in the showroom will feel like a million dollars, but in six months you’ll be setting it on fire in your back yard.

I’m a car guy, so the analogy I like to use is that you wouldn’t purchase a new car without knowing about the engine it has, the type of transmission, the features, the type of interior, and so on. You shouldn’t buy a mattress without knowing about everything that is one the inside, especially since this product can have a dramatic impact upon your health and restoration.

With polyurethane and memory foams, durability and polymer density are almost directly correlated. The higher the density, the more durable and the more consistent the resulting comfort life of any mattress. With polyurethane foam, density and hardness aren’t necessarily related (it’s the same for memory foam, but most memory foam is soft). So just because a mattress feels hard in a showroom doesn’t mean that the foam is a higher quality, higher density foam.

An example I like to use is comparing a firm piece of low density foam to a stale piece of bread. The stale piece of bread will feel quite stiff at first, but then when you press on it a bit you’ll quickly break through that thin hard surface into the softer center. The same holds true with firm lower density foam, as it will begin to take a set quickly and lose its surface firmness. So the rule is not to solely judge a mattress by the initial comfort of a product.

In the end, you’ll want to combine your impressions of comfort along with finding something using good quality materials, and then you can be best assured of a product that will provide you a consistent comfort life.

The Beducator™, Jeff Scheuer

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Posted: 756 days ago by MattressMIke #86324
MattressMIke's Avatar
Well said, I especially love when you mentioned "Quality and durability can’t be felt", it's so true. Often times, my customers are buying the bed they feel the cover looks the best designed, it makes little sense to me & I'm quick to steer them back to searching based on feel & not flashy marketing/pretty designs.
Posted: 1787 days ago by MattressToGo #75660
MattressToGo's Avatar
Hey Phoenix, You're welcome - happy to contribute! Jeff Scheuer, The Beducator Mattress To Go
Posted: 1787 days ago by phoenix #75659
phoenix's Avatar
Thanks for the very first article on our newly opened “Talk To The Experts” section of the Forum. :) I much appreciate you bringing your Beducator and retailer perspective to the topic about the need for consumers to test, find specific information and become educated about the componentry within a mattress. This is a key element of a successful mattress purchase that we largely discuss from a consumer's perspective (such as [url=]Post #13 here[/url] which has details about the most important parts of the "value" of a mattress purchase which can help consumers make more meaningful quality/value comparisons between mattresses in terms of suitability (how well they will sleep), durability (how long they will sleep well), and the overall value of a mattress ) I look forward to more insights and you sharing your Beducator experience. Phoenix

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