Hi joeyTOB,
Also, original mattress factory (OMF) is a huge franchised company. They have great marketing and they make you feel like they are a one of a kind but in reality they are not they are just like MF, Sleepys, AM....... a large corporatation. Does that effect there quality- no, do they have good products- sure, Are they a local small manufacturer- NO.
Let me share a couple of things with you that you may not be aware of and that will bring some facts to bear on what you are saying here about OMF.
First of all ... they are not a franchise ... all their retail locations are company owned which is why their culture is more consistent from store to store.
Second ... they are completely transparent about the materials they use in their mattresses. Their quality is provable and not a matter of blind faith. An example just happened today which will make my point. I phoned one of their locations today at random (in Raleigh, NC) to find out some information about the materials that are in their mattresses (foam densities). The person that answered took the immediate supportive position that what I was asking was indeed important and said he didn't know the answer but would find out for me. Within 5 minutes he called me back and gave me the specs of many of the foams they use in their mattresses (more than I had asked for).
The specs he gave me were ...
The 1" foam layers are 1.5 lb density and 11-18 ILD (I hadn't asked for the ILD)
The 1/4" layer is 1.25 lb density and 40 ILD.
The thicker 3" layers in their pillowtops are 2.75 lb polyfoam (close to the highest used in the industry and true HR polyfoam).
In addition to this they use cotton in their mattresses to even out the foam response.
These are the specs of higher quality/value materials in their price ranges and if I was using them in my mattress I would be advertising it as well. In other words when they say they are using higher quality materials in their mattresses than anything used by major brands and that they have better value ... they are speaking the truth and they will prove it to anyone who wants to know.
In addition to this ... their president used to be the president of Sealy (Ohio mattress company) and broke away when they were about to be
bought out through a leveraged buyout
to start his own company that was dedicated to doing all the things that Sealy would clearly no longer be doing with the bean counters taking control of the company.
Their success is a result of a different philosophy that provides consumers with better materials and products at lower prices ... not because they are doing the same things as so many of the major manufacturers. That they are rated so highly in consumer surveys (#1 in mattress manufacturing or "brand" among larger recognized companies and #2 in retail outlets) is the result of the company philosophy ... not marketing stories that have no basis in fact.
So when you make generalizations or blanket statements like you are and they can't be supported with factual information ... is it really doing anyone any favors?
Just a comment I would have to say I disagree somewhat with, I think you should absolutely take into an account the name brands of the mattresses. Should it be the only thing no. Serta, Sealy, Tempurpedic, Simmons....... they make good stuff, you dont get to be as big as they are without making a quality products. Sure they have different levels of products but again, a lot of never buy a nae brand and that just not the case. I compete against those guys and definately think I carry better product but I never put them down based upon name. I am sure I am going to get several loooooooonnnnnnggggg responses on this but just needed to state my opinion on an issue that keeps arising on these boards which kind of bugged me.
On the other hand ... none of what I asked OMF today would have been available if I had called any of the "S" companies or Tempurpedic about the quality specs of their mattresses (although Tempurpedic is more transparent than the others). I would have had to jump through hoops and barrels and still ended up not knowing what was really in their mattresses. In these cases ... the advertising has no real substance or completely transparent information behind it.
It may be true that they "make good stuff" but I would sure like to know how you define "good" and how you know this is true. Can you give me an example of a major brand mattress that you consider to be "good" and why and that you know the specs of every layer in their mattress? If I sleep on a mattress and I change the label that is on it ... I don't think that I or anyone would sleep any differently. A mattress is only as good as the materials in it no matter what the label on the mattress. If a company doesn't disclose what is in their mattresses or uses lower quality materials ... then no matter how they became so large or what they did in their past ... the label now indicates a company that has a pattern of using lower quality or unknown materials in their mattresses and sells them for higher prices than manufacturers that are fully transparent and use higher quality materials. Size is not the reason they are such low quality and value ... it's the culture and values of the major companies and this has changed over the past decade and a half ... and consumers haven't yet "caught up" to this new reality or been given the means to find out for themselves.
Many companies are large because of what they did in the past but I'm sure you are well aware that what they are currently doing and who and what they were accountable to in the past is completely different. They are no longer primarily focused on quality but on economics and what they primarily sell is not mattresses but profit margin to their major customers (the mass market outlets and chain stores).
I should also mention that there are also many smaller manufacturers who are not much different and are more focused on profit margins than they are on growing their company through a reputation of verifiable quality. Size is not the issue here ... transparency, quality, value, and service based on meaningful information is the goal.
Tempurpedic is similar. At one point they had real value because they used a material where nobody else has anything similar or at least similar quality in their own mattresses. They were unique and had no apples to apples competition. The reputation they gained in that time served them well when other foam manufacturers began to make memory foam that was the same quality as they used and this allowed them to charge premium prices for the same quality materials as other manufacturers because consumers continued to believe that they were still "unique" which of course was supported by their heavy brand advertising. Their niche was fractured and they "owned" it. Now of course ... since Serta had such an advertising coup with their iComfort ... consumers in general are recognizing that Tempurpedic is not alone in their niche and that they may not even have the best quality available. This consumer awareness ... although based on competing advertising more than any substance about the quality of the iComforts ... has cost Tempurpedic dearly in their share prices and market share and this is likely to continue.
In response ... they decided to introduce a "less expensive" Tempurpedic with the Simplicity line but instead of using high quality materials ... they decided to use the equity in their name to mislead consumers into believing that their new "less expensive" line has similar quality to their higher priced models and that they are better "value". They took the low road by using 2" of some of the lowest quality memory foam that is available anywhere (2.5 lb density) and putting this over a lower quality base foam (@ 1.8 lb) and then continuing to sell their new line for twice the price of what other mattresses that use similar quality materials are charging. In other words ... their new line is just as poor value in today's market (not yesterday's market) as their other mattresses.
So ... I continue to promote the value of never buying a brand but to focus on the quality of materials in a mattress. This is the only way to know the real quality and value of what you are buying and the manufacturers or "brands" who recognize this and want consumers to know this type of information and make meaningful comparisons with other mattresses will be the first to tell you that their brand is not the reason they have such good value. It's the commitment of their ownership to providing genuine consumer quality and value that can be validated and where their "stories" (if they advertise at all) have substance and are not just marketing techniques.
So hopefully this will add some context and more importantly "facts" to this discussion rather than just becoming nothing more than competing opinions that have no basis behind them.
I am sure I am going to get several loooooooonnnnnnggggg responses on this but just needed to state my opinion on an issue that keeps arising on these boards which kind of bugged me.
I don't do "sound bytes" very well
Phoenix